Targeting the female market between 25-45 years, EnVie Fitness offers women a health club with a range of workout options, childcare facilities, and extended hours. 

David Hundt, CEO, explains that the niche franchise strategically appeals to women for whom working out at a traditional facility can be intimidating.

“We emphasise the no judgement aspect,” he says.

Hundt says fluidity is key in today’s market. Monthly and long term memberships are available. Personal training and group fitness opportunities, including yoga, Pilates, and Zumba are also part of the mix.  

EnVie’s loyalty program also promotes franchisee growth.

“Our loyalty program for our members is focused on retention and referral,” he says.

Hundt says that franchisee profitability lies in optimising the single franchise.

“We found that multi franchising requires very different skills.”

There is no one perfect location as it depends on the market – whether the main net consists of working women or mums. Clubs are generally in close proximity to shopping centres and supermarkets.

“Ideal sites are on their daily flight path,” he explains.

As for trends, EnVie is a global fitness franchise with three million clubs in the US.

“We tend to be on par with the US,” says Hundt.

The turnkey franchise model starts at an initial investment for $70,000- $100,000, which includes support from digital marketing, development managers, and sophisticated automation from the network.

Hundt says franchisees can be challenged by lead generation and the behind the scenes work required to run a business. In a competitive industry, he says top-of-the-line service is required for success.

“A common misconception about fitness franchises is that it is not as much hard work as other types,” he admits.

Hundt says that ideal franchisees are those who value the fitness experience or enjoy running a business. Franchise buyers tend to be in the 30-45 year bracket.

“Understand it’s a commitment,” he advises. “And make sure it’s something you want.”

Like the sound of a fitness franchise? Find out more about the category.