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Domino's aims for slice of catering market


Catering for events is the latest business move by Domino's Pizza, which has launched an online tool to help customers place large orders easily.

Domino's online marketing director Michael Gillespie said the new tool will also make the process of catering for large groups cost effective.

"Our new catering tool is the solution because it's simple and cost effective; customers just select the number of people that they are catering for and the system provides a range of discounted packages to suit.

"The packages vary from including only Value and Traditional Range pizzas all the way through to options including Premium pizza with drinks, sides and desserts, and pricing is given  per head to make budgeting and planning easier."

Gillespie said system can even select the most popular pizza combinations.

The tool has been integrated across the company's six online ordering platforms: desktop site, accessible site, mobile site, iPhone App, Android App, iPad App and Facebook. Check out the ordering system here.

The launch has been timed to coincide with the deciding match between the Blues and the Maroons.

"The State of Origin decider is always a huge night for us and we are hoping that next week's game will be the biggest yet with the release of our new catering tool," Gillespie said.

  • New on the menu for Domino's is its spicy range, released today.


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