There is a new mortgage broking business in the franchise field. MoneyQuest plans to expand its brokerage service around the country.

The brand was established in 2007 with the goal of making property ownership easy and rewarding for Australians.

Michael Russell, managing director of MoneyQuest and formerly CEO at Mortgage Choice, said “Becoming a franchise offers the perfect opportunity to leverage our already progressive culture and give brokers a supportive and stimulating environment like no other.”

The new franchise system has a focus on intuitive technology and automation, backed up by an onsite film studio, an online training academy and a strong multi-source lead flow.

Russell believes the business is breaking new ground in the Australian finance market with its heightened level of broker support and digitally-empowered infrastructure.

“Today’s savvy consumer expects a lot more from their mortgage brokers – and those mortgage brokers have the right to expect a lot more from the business behind them,” he said.

Russell said he joined MoneyQuest in December 2015 “after recognising huge potential in the brand and the need to engage more effectively with a new generation of consumers.

“It also become very apparent that many of the industry’s brightest brokers were falling short of their potential because they had aligned themselves with a group that was incapable of providing any tangible value.”

Describing the newest franchise in the market as “a modern-day franchise system for the consumers of tomorrow”, Russell highlighted the calibre of likely franchisees.

“People who are aspirational will thrive in a culture like ours,” he said.