Maverick burger chain Burger Urge now requires potential franchisees to jump out of a plane before signing the dotted line.
All applicants are now required to go skydiving before signing the franchise agreement with the unconventional Queensland-based burger franchise.
Founder and owner, Sean Carthew, said that while other franchisors looked for business credentials and financial wealth, he is more interested in franchisees that fit the ‘dangerously good’ brand model.
“We’re not your typical burger joint,” he said.
“We don’t pump out the same old tried and tested marketing material, and we certainly don’t want to morph into a staid corporate head office with a plethora of franchisee clones.
“We need franchisees who are motivated, think outside the box, and embrace the unconventional,” Carthew added.
The feisty and self-proclaimed left-of-field burger franchise also plans to open 20 new stores across Southeast Queensland by December 2016.
“Burger Urge prides itself on being different to all other Queensland burger restaurants and having franchisees who fit our brand culture helps us maintain that point of difference.”
Ready to take the plunge? Here’s what you need to know
The skydiving ring of fire is financed by Burger Urge once the franchise agreement is formalised. However, applicants are required to cover their own insurance for the rite of passage.
The initial investment cost of a franchise ranges from $250,000- $500,000, and the model includes:
- Site selection and lease negotiation
- Store layout and design, a full turn-key fit out
- Extensive upfront operational and business training
- Ongoing management and operations support
- Established and proven operating systems and procedures
- In house marketing and advertising for local area and national campaigns
Find out more about investing in a burger franchise.