Bing Boy expands in Melbourne

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Urban Asian street food retailer Bing Boy has four new Victorian stores opening this month to meet the increasing popularity of bings - or Chinese crepes - in Australia.

New stores will open in Chadstone Shopping Centre, Broadmeadows Shopping Centre, Watergardens at Taylors Lakes and Bayside Shopping Centre in Frankston, bringing the number of Bing Boy stores in Victoria to 17.

The first Melbourne store opened in November 2012 and the rapid emergence of Bing Boy across the city now means there are more stores around Melbourne than any other Australian city, with Victoria state manager Jay Liu revealing that plans are in place to further expand the company across Victoria.

“There are now 32 Bing Boy stores in Australia – more than half of which are in Victoria – and we’re aiming to raise this number to 50 by the end of this financial year," he said. “In the longer term, our goal is to see 100 Bing Boy stores operating in all states and territories across Australia, so we have big plans for the future.”

Bing Boy managing director Ming Ma said “We think a key factor behind Bing Boy’s success is the unique experience that we offer customers. Purchasing a bing is not just about filling a hungry stomach; it’s about exploring different Asian cultures and buying an experience that no other Australian food retailer can offer."

Below from left: Bing Boy Victorian state manager Jay Liu and managing director Min Ma

Ma said as a result of Bing Boy’s swift growth it is also seeking new franchisees in Victoria.

“Bing Boy represents an excellent opportunity for people to own and operate a growing business, particularly in Melbourne,” he said. “We’ve already helped and continue to assist many new franchise owners, and due to customer demand, are on the lookout for more suitable franchisees to further establish the Bing Boy brand and share in our future expansion.”

Bings have been enjoyed in China for centuries, and now the concept is catching on in Australia as a healthy and convenient lunch or dinner option on the go. Also referred to as a Chinese crepe, bings are made in full view of customers – a fascinating process in itself – whereby a traditional thin wheat omelette wrap is quickly and skilfully prepared and packed with various fillings.

Check out this video of the Brisbane expo to get a taste for how the bing is made. Bing Boy will be exhibiting at the next Franchising & Business Opportunities Expo at the Melbourne Exhibition Centre from August 22 to 24.

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