With 77 stores around Australia, Battery World is looking for new franchisees in Sydney, an area that general manager John Pascoe says is a perfect location for the retail battery franchise’s expansion plans.

“We want to talk to small business people who have identified a need for a Battery World store in their part of Sydney,” Pascoe said.

With its focus on encouraging more franchises in Sydney, Battery World is breaking free from the traditional image of a battery retail franchisee, and is seeing an increasing number of franchisees from backgrounds as diverse as mobile phone retailers, the defence forces, retailing and education. It is also encouraging women and people with young families to jump onboard.

“In our stores, we have an incredible diversity amongst our owners and managers. We’re proud of the fact that there is no such thing as a typical Battery World franchisee or manager. We want to encourage that same diversity as we continue to expand in Sydney.

“We have well and truly moved beyond the blokey stereotype of a battery store franchisee,” Pascoe said.