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Mad Mex Fresh Mexican Grill

Concept: Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.
Mad Mex Fresh Mexican Grill
Capital Investment Required: $375,000 - $450,000 (+ GST)
Sites Territories Available: Nationwide
Qualifications Required: The ideal Mad Mex Franchisee is an ambitious and self-motivated leader who shares our commitment to quality. With a commitment to outstanding customer service and building a great working environment, you share our goal to become the most respected Mexican food brand in the fast-casual market.
Business Established: 2007
Franchising Commenced: 2009
Training Provided: 6 weeks initial training programme with ongoing support and training.
Marketing Support: Comprehensive marketing tools are provided to orchestrate local area outreach to complement corporate marketing activities in print, radio and online.
Agreement Terms: 5 + 5 years
Number Of Units: Currently 23 stores, 33 stores by end of 2012
Units Outside Country: 0
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Outrageously devoted customers! Excellent returns! Mad Mex is Fresh Mex! At Mad Mex we focus on healthy, fresh, authentic and high–quality Mexican food served at a reasonable price. Mad Mex offers a unique dining experience delivering “Outrageously Good Mexican” in an energetic and stylish environment.

Join the Revolution!

Voted the best Mexican restaurant Nationwide in the Lifestyle Food Awards, Australia's best fresh Mexican restaurant , Mad Mex is expanding and looking for passionate and enthusiastic franchisees.

Serving gourmet, restaurant quality food in a fast paced environment, Mad Mex is ideally positioned neatly between high end restaurants and food court operators. Mad Mex enjoys the best of both worlds! Fast enough to create a high volume takeaway business but a unique and high quality product offer that is sufficient to command a premium price point.

Mad Mex believes in creating a complete Mexican dining experience, so our locations are typically licensed and we provide a range of Mexican beers, tequilas, and our famous $8 margaritas. Our target market is at the high end of the fast food market; and we want our customers to feel good about eating at Mad Mex every day, both in terms of value andquality.

Why Mad Mex?

  • Mad Mex is a magnetic brand that customers love!
  • Mexican food is the fastest growing food category in Australia
  • Mad Mex boasts an internationally proven business model
  • Mad Mex demonstrates robust systems and profits
  • Ongoing training and support
  • Great Opportunities nationwide available NOW!

Training and Support


Our training and operations systems utilise best practices from around the world and integrate online videos with detailed in-store systems and guides. With a Franchise Agreement in place, a six-week on-site training programme commences with full access to our Operations Manual, state-of-the-art online training tools, collateral materials and operational support.

Comprehensive marketing tools are provided to orchestrate local area outreach to compliment corporate marketing activities in print, radio and online.

WHAT ARE CUSTOMERS SAYING ABOUT MAD MEX?

Since opening in November 2007, Mad Mex has built a loyal and supportive fan base. Here is what some of the regulars are saying:

  •  “a burrito that will blow your mind”
  • “the holy grail”
  • “winning burrito”
  • “a vibrant eatery”
  • “fast and fresh”

Who are we looking for?


Our Ideal Mad Mex Franchisees possess the following attributes:

  1. Passion – are you crazy for Mexican Food? Are you ambitious, self-motivated and challenge-driven?
  2. Commitment – are you committed to Outstanding Customer Service and Excellence?
  3. Integrity – Do you believe in gourmet, quality food served fresh and fast? Treating your co-workers and customers with respect and honesty?
  4. Leadership - Are you ready to build a winning team and to create a great work environment? We are looking for owner operators who will lead and develop their Mad Mex team.
  5. Experience – Do you have experience in hospitality or in team leadership?

How do I become Mad Mex franchisee?


Becoming an owner of a Mad Mex franchise is a straight forward process. The Mad Mex team have extensive experience in franchising. We provide set up and ongoing support for franchisee’s, including store selection, fit out, staff hiring, training and marketing- all that is required to own a Mad Mex franchise.

To receive more information about the Mad Mex franchise opportunities, click on the submit button below or visit our website.

Stores available

    Fortitude Valley, QLD ($300,000)
    • Flagship location for QLD
    • Long lease 10+years
    • Attractive rent and exceptional opportunity
    • Great location in the heart of Fortitude Valley
    • Two floors with potential for bar/seating upstairs
    • High visibility and great outdoor seating
    • This is an exceptional opportunity!

    Mad Mex Founder, Clovis Young shares some of his experiences in setting up and running one of Australia’s most successful Fast Casual food businesses: 
    http://www.brrmedia.com/event/99323/partner/theaustralian
     
    Mad Mex is seeking interest for Sydney, Canberra and Brisbane. Visit our website for further information on stores available.

      Mad Mex Fresh Mexican Grill News

      Mexican wave continues to sweep through Victoria: new franchise opens in Melbourne
      24/08/2012 - Mexican inspired restaurant franchise, Mad Mex Fresh Mexican ...
      Mad Mex Darlinghurst takes out I LOVE FOOD award
      2/04/2012 - Mad Mex Fresh Mexican Grill’s Darlinghurst outlet has taken ...
      Mad Mex sells their 1 millionth burrito this March 2012
      15/03/2012 - After selling over 2 million Mexican meals at the end of 2011, ...
      Love Us Madly with Mad Mex Fresh Mexican Grill
      6/02/2012 - Celebrate Valentine’s Day by participating in Mad Mex’s Love ...
      Mad Mex Fresh Mexican Grill presents the Naked Burrito
      12/01/2012 - Mad Mex Fresh Mexican Grill presents the Naked Burrito, proving ...
      Mad Mex Harbourside breaks its own record sales
      14/12/2011 - The opening of Mad Mex Fresh Mexican Grill at their new Harbourside ...
      View All Mad Mex Fresh Mexican Grill News

      Contact Mad Mex Fresh Mexican Grill

      1300 907 403 Email Company Visit Website
      Level 7
      362 Kent Street
      Sydney
      NSW 2000
      Fax: 02 9262 6664
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