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Zambrero continues rapid expansion

Sarah Stowe

Zambrero is spreading the Mexican flavour with two new restaurants opening in Melbourne University and Subiaco, Western Australia in March.

This brings its total number of franchises to 27.

Zambrero CEO Stuart Cook said opening an outlet in Melbourne Uni aligns with the company’s 18-35 target market and their philanthropic cause.

“A lot of the new generation have a very strong focus on sustainability, giving to the needy and fixing a lot of the world’s problems,” he said.

“At Zambrero, through our Plate4Plate program, we help deliver one meal to a child in need for every burrito we sell here in Australia.”

Local operator Jamie Shaw will be opening Zambrero Subiaco, his fourth outlet. He opened two restaurants in Leederville and Mount Lawley, Perth last year. He also owns an outlet in Sydney.

Shaw plans to open a fifth store very soon.

Cook told Franchising Zambrero has seen rapid growth in the past three and a half years, burgeoning from two stores to 25.

The company plans to double in size this year with at least 10 outlets opening in Victoria and more opening in Western Australia, Queensland and South Australia.