Boutique fitness has met fashion with the new look Xtend Barre Dee Why studio unveiled to the public.

The Xtend Barre Dee Why opening on Sydney’s Northern Beaches headlines a string of Australian expansion. Over the last few months, Xtend Barre has added three new locations to its network, thanks in part to the brand’s partnership with Collective Wellness Group (CWG).

Founder Andrea Rogers was in Australia to oversee the launch and told Inside Franchise Business she was thrilled to see the new fitout in action.

“To be here and to see our owners translate the brand ethics, the values and what we stand for as company, across the other side of the world, it’s really powerful.”

“We have gone through a beautiful refresh with our design manual and it all stemmed from inspiration from our Dallas studio which launched last year,” she said.

“We didn’t make too many changes, we just tweaked it enough to where we modernised it, made it feel really fresh. To be here and to see our owners translate the brand ethics, the values and what we stand for as company, across the other side of the world, it’s really powerful.”

The CWG impact

Since acquiring the brand, CWG has increased Xtend Barre’s revenue growth by 27 per cent, in addition to boosting autopay membership by 71 per cent.

Rogers said CWG’s injection of local knowledge was driving further plans for growth.

“It allowed us to lean on their expertise and build upon their infrastructure,” Rogers said. “Xtend Barre is really excited to continue to grow internationally, we are looking to grow through Asia while also focusing heavily on the Australian market.”

Xtend Barre Dee Why

Liz Nable is the former journalist turned fitness entrepreneur who is spearheading the lastest expansion.

Nable and her husband Adam were the brand’s first Australian franchisees, with Xtend Barre Dee Why bringing their network total to four. However, Nable admits it hasn’tall been smooth sailing.

“In 2017 we were really on the decline and struggling to pin-point what we were doing wrong, and then CWG came in and completely overhauled our business,” Nable said.

The group was able to provide a wealth of fitness-specific advice relating to marketing, operations and training.

Since then, Nable has become a powerhouse on the Northern Beaches’ fitness scene.

The multi-unit franchisee advised all prospective franchisees to think long and hard about an opportunity before committing.

“It’s your skin in the game when you run your own business,” she said. “If you’re going to be your own boss and you don’t like being told what to do, don’t buy into a franchise.”

“Franchising is there for a reason, if you want to make it work, you need to trust the system and follow the processes.”

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