Western expansion beckons for Soul Origin

By Nick Hall | 30 Jul 2018 View comments

Inside Franchise Business: Western expansion beckons for Soul OriginFast-growing franchise Soul Origin has announced expansion into Western Australia, with a new store opening in Perth next week.

The Perth opening marks the 98thstore for the Quick Service Restaurant since its inception in 2011, making it one of the fastest growing franchises in the country.

Chris Mavris, Soul Origin CEO said the move into WA was an exciting opportunity for the brand to further strengthen its hold on the sector.

“Soul Origin is thrilled to be launching in Western Australia next week,” Mavris said.

“There is very strong appetite for our fresh, nutritious and convenient selection of food right across the country and we are confident Soul Origin will thrive on the West Coast.”

The new site will be located in Perth’s Central Park Towers, with franchisee partners, Mehul Patel and Nishant Patel offering free coffee all day to celebrate the store’s opening.

“Soul Origin Central Park is very excited to be opening its doors next week,” Mehul said.

“As local residents we know there’s growing demand for fresh nutritious food and great coffee in Perth. We look forward to bringing more of this to customers and to celebrate our first day in business we will be giving away coffee all day on Tuesday.”

This latest opening caps off a string of successful openings for the brand this year, and follows on from the positive result of its National Barista Finals, which were held in Martin Place last week.

Mavris said the brand will be focused customer satisfaction and showcasing the coffee excellence that Soul Origin has become synonymous with, at both the Perth location and any future Soul Origin sites.

“From our well trained, friendly staff and baristas to our vibrant diverse range of salad and sandwiches and even our store fit outs that enable quick service, Soul Origin is focused on making it easy for Australians to access good coffee and fresh, nutritious food every day. We look forward to bringing this to customers in Western Australia,” Mavris said.

Soul Origin Central Park will open on Tuesday 31stJuly.