US boxing brand Rumble plans 100 Australian studios in five years

By Sarah Stowe | 01 Oct 2021 View comments

US boxing sensation Rumble has arrived in Australia and has already signed up 10 sites to franchisees in Sydney, Melbourne and Queensland, the first step to reaching its five-year goal of 100 studios Downunder.

This is a brand that attracts celebrities to its studios – A-listers such as Justin & Hailey Bieber, Selena Gomez, Kendall Jenner, Jason Derulo, David Beckham, and Kevin Hart have all worked out at Rumble.

Former F45 franchise owners and well-known entertainment industry duo, the Stafford Brothers, have already signed up to operate a studio on the Gold Coast, and to promote Rumble in Australia.

The boxing brand began in New York City in 2017 and has since expanded across the US in Chicago, Los Angeles, Philadelphia, Palo Alto, San Francisco and Washington DC.

Rumble is owned by the largest boutique fitness franchisor in the US, Xponential Fitness, Inc, which also has CycleBar and StretchLab in its portfolio.

Boutique Fitness Studios has the rights to franchise the three brands in Australia.

Matt Gordin, CEO of Boutique Fitness Studios, said “Like our other brands CycleBar and StretchLab, Rumble is all about being in the moment. We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios.

“And our collaboration with The Stafford Brothers will extend our reach as we continue to develop our network of franchise partners around Australia.

“Integral to the brand experience is Rumble’s nightclub-like setting, so a partnership with the Stafford Brothers seems very fitting,” he said.

Rumble boxing comes to Australia from the US | Inside Franchise Business

Rumble boxing comes to Australia from the US | Inside Franchise Business

What clients get when they show up to a studio is a 45-minute, 10-round, full-body cardio and strength workout using custom-designed water-filled, teardrop-style boxing bags. Classes suit beginner boxers through to amateur fighters.

“If this is the only 45 minutes a member can give themselves all day, it’s time well-spent.” Matt said. 

The first Rumble studio is set to open in Bondi this summer.