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Upcoming franchisee survey

Sarah Stowe

Market research agency 10 Thousand Feet will survey franchisees across Australian franchise networks throughout September and October for the topfranchise.com.au awards to be announced in November 2010.

Franchisees take part in an eight minute survey which has been designed through industry collaboration from franchisors and franchisees alike, and give measurable feedback on their franchisor’s performance across 35 key areas. A top 10 ranking is then compiled, with weightings given towards areas of importance to franchisees such as support, rewards, lifestyle and passion.

The awards are showcased in leading media publications and the topfranchise.com.au website.

Ian Krawitz, head of intelligence at 10 Thousand Feet, said “This is the chance for franchisors to engage with and listen to their franchisees by getting their franchise systems surveyed. The surveys are a great feedback tool, and importantly allow us to create a positive news story for individual franchise systems and the franchising sector as a whole.”

Over the last two years the topfranchise awards study has reached more than 20 million people nationally and internationally via TV programs such as A Current Affair and Sky Business News, leading national news publications and internet news agencies, as well as publications such as Franchising magazine.

Entries to this years topfranchise awards close September 24th. For more information email info@10thousandfeet.com.