The Yiros Shop franchise expansion unveiled

By Nick Hall | 08 Oct 2019 View comments

Authentic street-Greek franchise The Yiros Shop has carved out a reputation for fresh and flavoursome food, but now the chain is gearing up for growth. In an announcement released on Tuesday, The Yiros Shop franchise expansion plans were unveiled, with the Brisbane-based chain set to enter the sector for the first time.

Founder Nicholas Mitrossilis said he was keen to capitalise on the chain’s sustained success, earmarking extensive development across its home state as the initial stage in The Yiros Shop franchise expansion strategy.

“The Yiros Shop is a 50/50 restaurant and takeaway and we have five existing stores located at Fortitude Valley, Cannon Hill, South Brisbane, Capalaba and Newmarket, all of which are doing really well,” he said.

“It’s fantastic to see how popular our fresh Greek food is among locals and visitors and with this, we have built a huge following of loyal customers who keep coming back for more.”

The Yiros Shop franchise expansion

Since launching in 2015 on Brisbane’s bustling lifestyle and entertainment strip, James St, the family-owned business has enjoyed a steady stream of customers.

Mitrossilis said he was inspired to launch the restaurant concept after noticing a lack of quality, authentic Greek offerings on the local market. Now, the founder is ready to take that mission to the masses.

To facilitate the next step in The Yiros Shop franchise expansion, Mitrossilis has partnered with franchise specialist DC Strategy, developing an offering that strengthens the chain’s already popular model.

James Young, head of franchise sales and development at DC Strategy said a history of strong patronage was the critical component steering The Yiros Shop franchise expansion plans.

“The Yiros Shop stores are going from strength to strength and it is the perfect time to start developing a successful franchise network,” Young said.

The team has now cemented the initial franchise offer, providing prospective franchisees with four to six weeks of training, ongoing support from head office and personal mentorship from Mitrossilis himself.

Young said the brand will kick off The Yiros Shop franchise expansion with growth across key areas.

“We’ll look to grow the franchise business along the eastern seaboard once we have the right partners in place,” he said.