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‘The food that keeps people coming back’: The Famished Wolf’s winning strategy

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In the era of Covid-19, resilience is a non-negotiable for anyone buying into a franchise. More than resilient, The Famished Wolf burger restaurants have continued their exceptional growth throughout the pandemic.

“Our takeaway and delivery arms have been pushing us to new sales highs,” says founder Simon McNeilly. “And, while we love having our customers dining with us, it’s wonderful to know we are set to thrive through any event.”

Food to keep coming back for, The Famished Wolf’s winning strategy

The Famished Wolf business model begins with the food.

The Famished Wolf's winning strategy -great food | Inside Franchise Business
The Famished Wolf’s winning strategy -great food | Inside Franchise Business

“Our mission has always been to offer delicious, freshly-prepared comfort foods so all of our schnitzels, beef, veggie patties and sauces are made in-store,” McNeilly says. “We know from our first experiences with take-away burgers that it’s the quality of the food that keeps people coming back.

The restaurants are designed to make people of all ages feel relaxed and welcome. For the adults, there’s a great range of burgers, innovative sides and a selection of alcoholic drinks. There are also plenty of great value options for the kids.

“They’re places you can relax and enjoy a meal with the family or pop in for a quick beer or snack,” McNeilly says.

A resilient and cost-effective business

The Famished Wolf’s franchise model includes plans for restaurants of various sizes for eat-in dining. Franchisees also have the option of purchasing a smaller store and building their business around take away and delivery.

Whatever its size, McNeilly is confident that suburban strips shops are the best place to be.

“Larger restaurants in the bigger shopping centres are currently at a disadvantage as lockdowns and social distancing continues to limit the number of diners they can serve,” he says. “Also, our  philosophy from inception has been to provide unsurpassed commitment to our customers and community. We believe our franchisees will benefit from working in their own neighbourhood and engaging with the local community.”

From the outset, he factored the cost of third party delivery into the business model.

“The pandemic has been a profitable time for restaurants set up to dominate the take-away and delivery markets and this is also where the future lies,” he says.

The Famished Wolf established leadership in this space by forming partnerships with Doordash, UberEats and Menulog  and developing purpose-built apps that make the process simple and seamless for customers. Having staff trained across multiple areas also creates a significant advantage as demand shifts between in-house service, take-away and delivery.

“We’re perfectly positioned for continuing growth well beyond Covid-19,” McNeilly says.

Take the first step

With a goal of opening two to three more outlets across Melbourne by the end of 2021, he is actively looking for people who are interested in a resilient and cost-effect franchise.

The model promises lower set-up and staffing costs along with security in insecure times. In return, franchisees will have management experience, great communication and customers service skills and the ambition and initiative to drive their own, successful future.

If this sounds like you, click here to request a franchise brochure – your first step to growing a valuable asset for your family.