The Coffee Club Vietnam opens doors

The first The Coffee Club Vietnam location has finally opened its doors, marking the Australian-founded chain’s 10th international market.

The Coffee Club Vietnam expansion follows successful launches in New Zealand, Thailand, The Maldives, Indonesia, Seychelles and most recently, the United Arab Emirates.

The international growth had been coming for some time, however. In October last year, Minor Food, a subsidiary of The Coffee Club owner, Minor International signed up Vietnam Investment Group (VI Group) as its local partner.

At the time, the brand revealed plans to roll out 100 The Coffee Club outlets across the country over the next five years.

The latest restaurant, located at Han Thuyen in Ho Chi Minh City will reported mark the first of 20 stores to open over the next 12 months.

Paul Kenny, CEO of Minor Food said The Coffee Club Vietnam will provide a coffeehouse-style experience with an all-day menu following the Australian format. Together with Western dishes, the Vietnam store’s menu also includes Asian cuisine.

According to Kenny, Vietnamese diners “want a wider variety of cuisines, paving the way for foreign players to come in and offer different choices in addition to traditional, local and street food”.

David Do, VI Group managing director said The Coffee Club Vietnam growth was excited for local consumers, providing a new for Ho Chi Minh residents.

“The Coffee Club offers a distinctive restaurant experience with great selections of food and beverages menus, excellent coffee and a welcoming relaxed atmosphere enriching the contemporary lifestyles of the Vietnamese consumers,” said David Do, VI Group MD.

Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown cafe group serving approximately 40 million customers in more than 400 stores.

Author: Tong Van

This article first appeared on Inside Retail Asia, a sibling publication to Inside Franchise Business.