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The Coffee Club to expand in NSW, VIC and WA

Sarah Stowe

The Coffee Club has a big appetite for expansion nationally and overseas, with some exciting cafŽ models available. The Coffee Club launched its first drive-through store in Brisbane in 2013. Image: Retail Biz

Tony White, general manager at The Coffee Club, said the brand has “aggressive plans to expand both domestically and internationally”.

“Leveraging off our strong home base of Queensland, The Coffee Club has targeted expansion across all other Australian states with a focus on identifying high quality sites and franchise partners in New South Wales, Victoria and Western Australia,” he said.

With more than 400 franchises across Australia, New Zealand, Thailand, Malaysia, Indonesia and Maldives, The Coffee Club boasts a range of store models.

The brand currently offers franchisees a range of store formats. “The Coffee Club has also developed a variety of new formats to exploit new site opportunities that will ensure that we maintain our market leadership in the cafŽ sector in Australia,” said White.

Franchise models include:

  • CafŽ Bar Restaurants that have a dine in service model serving alcohol
  • CafŽ models referred to as Club which is a counter service table delivery model
  • Kiosk model which is a counter service counter delivery model via kiosks
  • Container grab-and-go models
  • A drive-through model

The Coffee Club currently has 20 percent of its store network in CafŽ Bar Restaurant formats, with the bulk of remaining stores being club stores and kiosks. The company has launched its inaugural drive-through store in Brisbane with the intention of opening more across the country.

“The variety of store formats will enable The Coffee Club to leverage site opportunities that will see it rapidly expand its brand footprint across the eastern seaboard and in WA,” said White.