Ahead of its 25th anniversary next year, The Coffee Club has introduced a number of changes to both its menu and store design.
Stores will be fit-out with new crockery and coffee and cabinet options, and staff will soon be wearing new uniforms.
Food-wise, The Coffee Club director John Lazarou said the new look menu, which includes a daytime and ‘after 5pm’ element, takes its inspiration from contemporary cafes situated in both Australia and abroad.
“Our main focus was on elevating the quality of our menu while also offering our customers a more contemporary experience.
“We had a specialised team who was responsible for bringing new inspiration and ideas which could be adopted for The Coffee Club,” he said.
Designed to enhance customers’ evening restaurant experience, the ‘after 5pm’ menu, which will be available at selected caf-bar-restaurants, features a range of savoury and sweet dishes.
These include chicken breast and haloumi skewers, Portuguese-style chicken and tasting platters that cater to four people.
Dessert options are also available, such as:
- The New York, New York cheesecake with white chocolate and raspberry coulis
- The Triple Chocolate Ganache with caramel, roasted hazelnuts and extra chocolate sauce
- The Mud Cake Meltdown, which is layered with chocolate shavings
“The result is new delicious dishes and tasting experiences to herald a new era at all 265 The Coffee Club stores across the country. We are thrilled with the result!” Lazarou said.
The new daytime menu, which is available before 5pm, features a number of healthier options such as bircher muesli and seasonal fruit salad for breakfast, as well as a roasted beetroot, feta and candied walnut salad for lunch.
Stores will also be fit-out with an Omelette Bar, where customers can create their own omelette using select ingredients.
Due to popular demand, the philly cheese steak, reuben ultimate sandwiches and salmon and avocado stack have all been added to the menu permanently.
Stores will also offer ‘grab and go’ options, which customers can select from display cabinets.
General manager, Arif Khan said these are the brand’s biggest changes to date. “We are introducing a fresher, more modern and premium cafe and dining experience.
“The new menu was trialled extensively and we have taken our customers’ feedback into account with the changes we have implemented,” added Khan.
“We are committed to providing good food, great service and excellent coffee and look forward to introducing existing and new customers alike to the brand new The Coffee Club.”