SumoSalad’s merger announced this week is pitching the healthy fast food franchise into online delivery. Inside Franchise Business spoke to the pioneers behind the two brands to find out more.
Healthy fast food chain SumoSalad has today announced it has signed a heads of agreement to merge with THR1VE, an omnichannel brand focused on functional nutrition solutions.
Luke Baylis is back in charge at SumoSalad, heading up the healthy fast food chain after putting the business into voluntary administration in July this year.
Peter Gothard and Morgan Kelly from financial advisory and restructuring firm Ferrier Hodgson have been appointed administrators of SumoSalad Group yesterday.
SumoSalad has unveiled a strategic restructure of the business. The plan focuses on an omni-channel business model to grow the number of stores nationally and significantly increase revenue and earnings over the next three years.
SumoSalad franchisees wanting to benefit from the kitchen-to-door delivery trend will be pleased with the brand’s latest partnership, a link with Australia’s largest online food delivery platform, Menulog.
SumoSalad has taken drastic action to protect the financial interests of some of its franchisees. CEO and co-founder Luke Baylis has placed into voluntary administration two leasing entities that lease shopping centre food court space for 12 to 14 SumoSalad stores.