Mrs. Fields Bakery Cafe

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5 bean-smart facts about Mrs Fields coffee


Cafes today are about more than the food and beverage mix. Here CEO Peter Elligett answers a quick Q&A about the Mrs Fields coffee experience. The business has been trading for

A cut above the rest: how Mrs. Fields Cookies is keeping up with consumer trends


Foodie blogs, healthy trends and fighting for franchisees. Here’s how Mrs. Fields is tackling challenges and tapping into consumer demands.

Cookie franchise opening outlets


Soft baked cookie and coffee franchise franchise Mrs Fields Cookies is reaping the benefits of offering affordable luxury in the form of comfort food in a climate of financial constraint.

Mrs Fields Australia wins international award


Andrew and Debbie Benefield, the Australian operators of Mrs Fields, have been awarded the International Master Franchisee of the Year award at the cookie franchise’s Famous Brands Convention in Las

New stores for cookie franchise


Cookie franchise Mrs Fields has opened two new stores, one in SydneyÕs Rhodes Shopping Centre, the other in Westfield Doncaster. In Doncaster trained barista and ex-retailer, Stephen Phillips, was thrilled

Mrs Fields cookies for charity exceeds expectations


Mrs. Fields Australia’s pledge to giveaway 100,000 cookies to charitable causes throughout November and December has exceeded all expectations, in both charity demand and cookies donated. Final figures reveal that

Cookie Man gets to bite into the future


Four years ago Peter Elligett, the former Cookie Man employee who bought the franchise system, sold the business to Allied Brands. At its most prolific, the now defunct umbrella group

Getting the passion back at Mrs Fields: franchisee view


Franchisee Peter Perrior has been familiar with Mrs Fields since he started doing the shop fit out and design for the company eight years ago. Two years ago with his

Mrs Fields gets festive


Treat franchise Mrs. Fields has the Christmas spirit, introducing an exclusive line of gift-focused items such as the brand’s chewy chocolate fudge cookies dipped in white chocolate with a peppermint

Mrs Fields claims bronze for new blend


Coffee and cookie franchise, Mrs Fields, has claimed a bronze medal at the annual CSR Sugar Golden Bean roaster competition despite making major changes to its coffee program last year.