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McDonald’s social distancing logo backs health message

27/03/2020

International fast food chain McDonald’s logo has been altered in some global markets to emphasise the importance of social distancing during the coronavirus crisis. The popular restaurant chain is largely

McDonald’s plastic reduction pledge

05/03/2020

McDonald’s has pledged to eliminate plastic cutlery and straws from its restaurants across Australia by the end of 2020. This action from the burger chain will see an estimated 585

McDonald’s Dynamic Yield technology set for global roll-out

31/01/2020

McDonald’s Corp’s new high-tech customer experience initiative is delivering monster results, global CEO and president Chris Kempczinski has revealed. In a Q4 results announcement on Wednesday, Kempczinski said the company

McDonald’s workers agreement scrapped but no backpay coming

08/01/2020

Thousands of McDonald’s workers are set to be better off after the Fair Work Commission (FWC) terminated the chain’s contentious enterprise-bargaining agreement. Come February 3, McDonald’s workers will have the

McDonald’s to buy AI voice-tech business

16/09/2019

Fast-food restaurant giant McDonald’s is underscoring its increasing focus on technology by acquiring AI voice-technology company Apprente. The company says the investment will expand its presence in the Bay Area

Millennial mindset: Inside Franchise Business May/July issue out now!

08/05/2019

Want to hear from four successful franchisees under forty? This Inside Franchise Business May/July issue takes you behind the scenes at franchises putting millennials in the driver’s seat. Read how the

McDonald’s US admits it “shamelessly” stole from its Aussie arm

03/05/2019

McDonald’s US has admitted to “shamelessly” stealing from its Aussie arm in an effort to replicate little brother’s success. Presenting the group’s Q1 results, McDonald’s Corporation CEO Steve Easterbrook outlined

Gigi Hadid slammed for McDonald’s partnership

26/04/2019

A paid partnership between supermodel Gigi Hadid and franchise giant McDonald’s is calling the role of social media marketing into question. Early this month, Hadid copped criticism for a promotional

Queensland government bans outdoor junk food advertising

23/04/2019

The Queensland government is banning junk food ads across billboards, train stations and transport in a move aimed at curbing growing obesity levels. State Health Minister Steven Miles said the Queensland

McDonald’s tech buy sets up customised menu digital displays

27/03/2019

Fast food chain McDonald’s plans to buy Israeli artificial intelligence company Dynamic Yield for US$300 million in a bid to improve in-store ordering and customise its drive through outdoor menu