A paid partnership between supermodel Gigi Hadid and franchise giant McDonald’s is calling the role of social media marketing into question. Early this month, Hadid copped criticism for a promotional
McDonald’s has once again claimed top spot as the nation’s preferred fast-food or QSR outlet, beating off stiff competition from fellow franchise chains KFC and Domino’s.
McDonald’s Australia is preparing to spend more than $500m on expansion efforts across the country, including plans to bolster its representation in regional areas.
Global franchise giant, McDonald’s has reported its 13th consecutive month of positive same-stores sales, exceeding third quarter revenue expectations and topping Wall Street profit.
McDonald’s Australia has denied the fast food giant is easing older employees out of their shifts in a churning process that favours cheaper, younger staff members.
McDonald’s short lived build-your-own burger initiative was discontinued in 2017 after just three years of operation, however franchisees are still bearing the brunt of the brand’s misfire.
Australians will soon be slurping their McDonald’s thickshakes through paper straws after the company announced it would phase out plastic straws over the next two years.
Washington McDonald’s will no longer list cheeseburgers and chocolate milk on its Happy Meal menu as the fast-food giant attempts to shed its junk food image.