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McDonald’s burger scented candles launched in US

24/02/2020

It’s official, the burger business is coming up roses. Iconic fast food franchise McDonald’s has unveiled a new line of merchandise items in the US, including a range of McDonald’s

5 ways franchisees attract and retain new customers

14/02/2020

Whether you’ve been in business for years or you are just starting out, a steady flow of new customers is essential to the ongoing success of your business. But rather

KFC’s Nikki Lawson to lead Taco Bell global branding

11/02/2020

Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,

5 steps to nail franchise marketing

05/02/2020

Franchise marketing is big part of what makes the business model work. While it is generally a partnership between franchisor and franchisee, there’s plenty you can do to get the

Pizza fans to pop the question with Domino’s engagement ring

03/02/2020

Pizza giant Domino’s has taken its innovative brand of marketing to a whole new level. The global franchise has unveiled the inaugural Domino’s engagement ring for those lucky lovers who

Family fortunes drive Kwik Kopy into 2020

03/02/2020

Three generations of the Penfold family are heavily intertwined with the Kwik Kopy franchise, serving the brand across all elements of the business, from chairman to franchisee. But it all

Minuteman Press names third-generation president

20/01/2020

Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based

4 budget franchisee marketing tips

25/11/2019

If you’ve just taken on a new franchise business, chances are the learning curve will be steep. While picking up the systems and adapting to the rigid format can be

Are you getting good brand value?

06/11/2019

So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in

3 ways new franchisees can boost sales

23/09/2019

If you’ve just started a new franchise business, you may find yourself focusing your energies on getting the basics down pat. While it’s important you stick to the plan, now