marketing

Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The new five-year deal also sees the brand join forces with mobility and autonomous systems producer

It’s official, the burger business is coming up roses. Iconic fast food franchise McDonald’s has unveiled a new line of merchandise items in the US, including a range of McDonald’s

Whether you’ve been in business for years or you are just starting out, a steady flow of new customers is essential to the ongoing success of your business. But rather

Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,

Franchise marketing is big part of what makes the business model work. While it is generally a partnership between franchisor and franchisee, there’s plenty you can do to get the

Pizza giant Domino’s has taken its innovative brand of marketing to a whole new level. The global franchise has unveiled the inaugural Domino’s engagement ring for those lucky lovers who

Three generations of the Penfold family are heavily intertwined with the Kwik Kopy franchise, serving the brand across all elements of the business, from chairman to franchisee. But it all

Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based

If you’ve just taken on a new franchise business, chances are the learning curve will be steep. While picking up the systems and adapting to the rigid format can be

So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in