franchising for women

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Fernwood founder’s leadership tips for women

28/10/2019

Diana Williams started out in her fitness franchise journey back in the late 1980s. So what inspired her to start the Fernwood Women’s Health Club¬†business? “Actually I wasn’t inspired to

How to improve the appeal of franchising for women

07/08/2018

The franchise model should represent a business model of choice for women. The format has a lower risk profile, as it offers a level of perceived reassurance that the concept has been tested in the marketplace. It also minimises some of the historical disadvantages women face when entering self-employment.