franchising for women

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Fernwood founder’s leadership tips for women


Diana Williams started out in her fitness franchise journey back in the late 1980s. So what inspired her to start the Fernwood Women’s Health Club¬†business? “Actually I wasn’t inspired to

How to improve the appeal of franchising for women


The franchise model should represent a business model of choice for women. The format has a lower risk profile, as it offers a level of perceived reassurance that the concept has been tested in the marketplace. It also minimises some of the historical disadvantages women face when entering self-employment.