Swimart boosts mobile franchise support with new focus
If you’ve ever thought about getting into business for yourself, you know that the biggest challenge is securing a retail lease. With high occupancy costs, tough landlord conditions and access to finance all proving increasingly difficult, where can aspiring entrepreneurs turn to buck the trend?
Mobile franchise models offer an innovative and affordable solution to the growing retail leasing concerns.
Take Aussie icon Swimart for example. While the brand has established a solid network of bricks and mortar stores, Swimart has also amassed a thriving network of mobile franchise operators and service providers.
The low-cost format allows prospective franchisees of all backgrounds to get started, providing those who want to start their own business a way to get in on the ground floor.
Mobile pool and spa service operations have been a massive part of the Swimart business throughout its 36-year history, but with a fresh branding leading the way, the brand is revitalising its offering for 2020.
“Swimart is going through a rebranding process which has been documented in Inside Franchise Business,” Alex Johnson, Swimart franchise development manager said.
“As part of this our research has shown us that we need to be more accessible to the market, pool owners want convenience. We changed our tag line to be “Pool Care Made Easy”. As such, we are focused heavily on our retail presence, but we have an opportunity to service more pool owners by getting more mobile service vans on the ground across the country.”
Swimart mobile franchise opportunity
The change in branding is set to deliver a wealth of success for the heritage operation, and it isn’t just customers that are in for a boost. To coincide with the consumer update, Swimart is also bolstering its franchisee model.
Johnson said that while the consumer-facing mantra is “Pool Care Made Easy”, on the franchise side, the focus is firmly on making franchising easy.
“We understand that for people who are looking for a career change or to take the plunge and start their own business, it can be a confusing and stressful time,” he said.
“After 36 years, we have developed systems that make this process easy. Our new franchise partners can access the lucrative pool care industry at a low-cost point with high levels of support. They can leverage the power of our brand and grow their business and their skills over time.”
By joining Swimart as a mobile franchise owner, aspiring entrepreneurs benefit greatly from the brand’s extensive support programs. The brand implements a customised mobile franchise training program which includes a Certificate III in Swimming Pool & Spa Service course.
“After their training program in Sydney, franchisees then have two weeks in the field,” Johnson revealed.
“From there, they then have our Swimart local support package where their franchise business manager will start an intensive coaching and support program which helps them ramp up their business while focusing on the five keys areas of business.”
If you want to start your own business with the help of a heritage Australian operation, join the brand with over 36 years of sustained success. Visit franchisebusiness.com.au/brands/swimart/ and help lead the next era of Swimart!