SumoSalad takes on American market

By Sarah Stowe | 29 Oct 2015 View comments

The SumoSalad brand was established after founders Luke Baylis and James Miller witnessed America’s obesity trend first hand, and now the franchise is setting up shop in the nation that inspired its very existence. 

SumoSalad has appointed master franchisees for the North and South American markets, and stores are planned to open in both regions this year.

Matt Yuriditsky will be handling the North American market, meanwhile Joao Mastrangelo, who moved to Australia a decade ago, is the brand’s South American master franchisee.

Yuriditsky believes SumoSalad fills the gap in America's lunchtime market, which is typically characterised by greasy, unhealthy options.

"In the US we noticed a need for easy, convenient and affordable healthy lunchtime options, the current availability of this is scarce and consumers are hungry for fresh accessible produce," he said. 

He is excited to bring the brand to America, and believes it will be well received by locals. “When we discovered Sumo Salad in Australia and learnt of the values they pride themselves on, we knew it was a business we had to be a part of and introduce to the US.

"We're really excited about the launch of SumoSalad into the American market and feel confident that it will resonate with consumers as well as educate them on healthy lunchtime options," added Yuriditsky.

SumoSalad stores are expected to open in Brazil at the end of year, and Mastrangelo has ambitious expansion plans.

“I knew there was an opportunity to bring one of the local healthy food brands across to the people of Brazil and we couldn’t look past SumoSalad. It offers accessible, good quality produce that is tasty and fresh. A winning combination!

“We are looking to open 300 stores across various markets over the next 10 years, so really looking forward to getting started in time for the World Cup in 2014," he said. 

Sumo Salad is still firmly focused on the Australian market, where further expansion is on the cards. “We are looking to launch at least 15 new stores each year in Australian high street and CBD locations.

“SumoSalad will become more convenient than ever before and we’re really excited about what that means for people looking to make healthier lunchtime choices,” said the brand’s CEO and founder Luke Baylis.