Backed by a monster few months of sport, Aussie bar and casual dining franchise The Sporting Globe is approaching an expansion milestone.
Two new venues are expected to open mid-December, bringing The Sporting Globe’s total number of restaurants to 15, just in time for the chain’s tenth anniversary.
It’s a landmark announcement for the sports bar and grill operation, which has amassed a solid following in the often competitive hospitality industry.
“The hospitality market is ever evolving. One day never looks exactly like the last and this can be challenging when trying to navigate the industry,” David Sinclair, The Sporting Globe franchise recruitment manager said.
“We see our focus as a competitive advantage, we know what we are and we know want to be, the best place to catch the game, Australia’s number one sports bar and grill. This has helped us clearly navigate the market and continue to innovate.”
Innovation
While catering to the sports entertainment market has granted the brand a unique offering in Australia, it does present a specific set of requirements. Over the last 12 months, The Sporting Globe has invested heavily in new technology, boosting customer experience and franchisee performance.
Internally, the brand has designed and developed its own Booth TV technology, allowing customers to control channel and audio, browse the web and play games.
In the chain’s Mordialloc venue, rolling LED screens known as ‘tickers’ sit above each 7m² screen displaying promotions and live scores. It’s the same technology featured on the jumbo-tron in an NBA arena, which Sinclair said is just one way the brand is bridging the gap between on-screen and in-stadium experiences.
“The evolution of technology and interconnectivity of devices has been the largest transformation over the decade,” he said.
“Adaptation of technology into our venues to help engage our customers and enhance the experience is critical to future success.”
The Sporting Globe growth
That future is looking bright. Headlining the upcoming tenth anniversary celebrations is the launch of a monster new venue in Melbourne, opening later this month.
“This three-level site is situated in Westfield Knox’s Ozone in Wantirna South, our first venue in the Eastern Suburbs of Melbourne and our largest so far,” Sinclair revealed.
Featuring a 16-screen jumbo-tron and rooftop bar, the Wantirna South outlet promises an unrivalled viewing experience, however it isn’t the only update the brand has in store.
Sinclair revealed that The Sporting Globe is also unveiling an inaugural Gold Coast location at Robina this December, a venture led by a family of experienced franchisees.
“Our first site in the Gold Coast and second in Queensland, the venue is situated in the heart of the promenade in the Robina Town Centre,” Sinclair said.
“Our franchisees are three brothers who have spent the last 10 years living and working in the Gold Coast. Heavily community focused, they have coached and played for Robina Football Club and own two F45 gyms in the surrounding suburbs.”
With two new venues to open in the coming weeks, it’s set to be a blockbuster Summer of sport for The Sporting Globe. So, what next for the Aussie success story?
“With 15 venues located around the country our franchise network continues to grow,” Sinclair said.
“It is a testament to Australia’s unique passion for all things sport and our incredible network of franchisees and staff who are continually striving to deliver the highest level of service and product.”