Spanish Doughnuts aiming for national representation

By Sponsored | 22 Aug 2019 View comments

With new restaurants and concepts popping up daily, there’s no denying it’s a fast-food world out there. However, as new models search for the secret ingredient to prolonged success, Spanish Doughnuts is proving once and for all, that value is a quality best served fresh.

With over 11 years of franchise heritage under its belt, the sweet and dessert café and kiosk concept has amassed a cult-like following, which director and co-founder Michael Aldemir puts down to the brand’s focus on fresh.

“The big point of difference for us is that we make everything fresh to order. When everything is made in-store, the potential gross profit margin is greatly increased,” he said.

“There’s not much waste, and there’s no mark-up, and that’s something that our competitors just can’t say.”

The Spanish café provides fresh, golden churros with a range of delicious sauces and flavours, alongside a full-service bar and dining offering. Starting out initially as a kiosk concept, Spanish Doughnuts has since launched the El Churro Café concept, providing a more immersive, full-scale consumer approach.

“The El Churro Café was a way to compete with larger franchised systems such as Starbucks, and we believe there is a strong growth potential for that, particularly in the Asian market,” Aldemir said.

The Spanish Doughnuts appeal

Where interest is sparking is in a growing demand for authentic ethnic cuisine. According to a CREST study released by global research company NPD Group last year, Australians spend nearly $6bn of their dining out budget on ethnic restaurants.

Aldemir suggested the authenticity of the Spanish Doughnuts product had kept customers coming back.

“It’s an authentic offering as well. We have purely Spanish items, it’s also licenced, so we have Spanish wines, Spanish beers, it’s a unique experience for the franchise market,” he said.

Now, Spanish Doughnuts is taking that experience to public, offering master franchises for Queensland, Western Australia and South Australia, along with a wealth of other locations across Victoria and New South Wales.

Aldemir said the focus for the next 18 months was firmly on achieving national representation, the first step of which was finding the right partners.

“It’s national representation first and foremost. I think where most franchisees fall down is working in their store instead of on their store. We’re looking for someone who has the ability to handle both,” he said.

“Because we get a lot of enquires from across the country, we instilled a strategy that outlined, ‘here are the locations, here is who we are looking for’. It’s a simple process, but they need to understand the steps. It’s like making a coffee, it’s an artform. You have to love the product.”

To learn more about Spanish Doughnuts or to make a fresh start with one of the nation’s most interesting franchise systems, visit and make an enquiry!