Soul Origin’s perfect 100 milestone

By Nick Hall | 17 Sep 2018 View comments

Inside Franchise Business: Soul OriginÕs perfect 100 milestoneA new store opening in New South Wales has Quick Service Restaurant (QSR) franchise Soul Origin celebrating an illustrious brand milestone.

The Randwick store marks the 100thlocation nationwide for the Soul Origin network, which has experienced enormous growth since establishing in 2011.

Chris Mavris, Soul Origin CEO said the milestone reflected the network’s strong focus on customer service and franchisee support.

“Soul Origin is thrilled to be hitting the 100 store milestone this week. We will be kick-starting the celebrations in Randwick on Thursday before rolling out an exciting national promotion across Australia in the following weeks to mark the exciting milestone,” said Mavris.

“Since the first Soul Origin store opened in Sydney back in 2011 we have seen exponential growth and there’s no sign of this slowing down. In the past year alone, we have opened more than 25 new stores across the country.”

The latest announcement furthers Soul Origin’s impressive 2018, which has seen the network expand its reach into both Western Australia and the Northern Territory.

In addition to market share growth, Soul Origin also hosted a range of roadshow and pop-up stores in regional locations across Queensland, as well as its National Barista and Latte Art Finals in Martin Place.

Mavris said expansion remains priority number one, with the brand committed to furthering its footprint in the Australian market, both with new franchisees and existing.

“This is just the beginning for Soul Origin. We have an amazing network of dedicated franchise partners who share our commitment to excellence and live and breathe the Soul Origin brand and values,” Mavris said.

“With support and successful growth, we are seeing more of our franchise partners take the step into purchasing more stores and becoming multi-site partners.  At Soul Origin, we know there is growing demand for fresh nutritious food and excellent coffee across Australia and we look forward to giving even more people and communities easy access to this in the future.”

Soul Origin’s 100th store will open on Thursday, September 20, and to celebrate Soul Origin Randwick will be offering customers free coffee all day and the opportunity to win $3500 worth of prizes