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Snap On: a culture of pride and passion

Sarah Stowe

Nick Hudson, national franchise manager at Snap On, talks about the franchise network.

What makes a good franchisee in your system

“Snap-on is a brand that defines quality and service and is a recognised leader within the industries in which it operates. The success of the brand has developed a culture of pride and passion that is brought to life by its franchisees that carry products, services and informed counsel directly into a customer’s workplace offering invaluable on-site advice and a genuine business partnership approach.”

A significant number of Snap-on Tools franchisees have been part of the company for an extended period of time – nine have been with the company for more than 20 years – Snap-on Tools believes that ‘new blood’ is essential to the continuation of a fresh and dynamic culture. 

“The leading mobile franchise actively recruits franchisees and employees of different backgrounds, ages and experience. Snap-on Tools deliberately encourages younger franchisees to enter the network, lending new perspectives to the development of initiatives and industry challenges.

“A good franchisee in our eyes is someone that exemplifies the Snap-on culture of pride and passion and understands their hugely important role in providing the most valued productivity solutions in the world. They are accountable, honest and driven, they listen to their customers, are problem solvers at heart, and are aware of the constantly changing industry in which they operate,” says Hudson. 

What about support? 

“We provide an experienced support team – including sales development managers and business managers – to assist our army of franchisees, who hold regular meetings with each franchisee to discuss KPIs and their business plan. There is also monthly field group meetings in each state where franchisees are provided with product and sales training.” 

For new franchisees Snap-on Tools aims to provide a high degree of contact and support in their initial set-up stages to ensure they are well supported while still learning on the job. For existing franchisees, ongoing training helps them improve their business profitability. Training is personalised and tailored to respond to a franchisee’s individual requirements.  

Franchisees with a multi franchise operation receive training and ongoing support for the multi store software from the IT Help Desk team. Multi store operators have additional support to help them manage the increased responsibilities. Snap-on Tools will also provide the same level of support and training to a franchisee’s employees as they do to franchisees.  

So what is the business potential for this market? 

Snap-on Tools launched into the Australian market more than 20 years ago. The business is a quiet achiever; Hudson says it continues to solidly perform and provide robust financial results for its network of more than 160 franchisees.  

More than 19,000 products are offered to technician customers, including hand and power tools, tool storage, diagnostics tooling and software, information and management systems, shop equipment and other solutions for workshops and repair centres. 

“Customers rely on Snap-on Tools to provide them with the most current and advanced product solutions to help them be more productive in their workplace. This in itself is provides us with a huge potential to expand our business to service more workshops. It also gives us reason to continually invest in R&D to ensure we’re ahead of the game and continally improving our business,” explains Hudson.