Snap Fitness opens five clubs in five weeks across four states. The latest opening spree takes the chain closer to its goal of 300 clubs in Australia and New Zealand.
New locations are now operating in Queensland, New South Wales, Victoria and Western Australia. The latest club opening gives Snap Fitness ANZ a network of 274 outlets.
Snap Fitness CEO Ty Menzies said the busy schedule is just the beginning of further expansion with five more clubs set to open this year and an additional 13 sites secured for 2020.
“We bring the features of a big box gym to the local community in a much more accessible environment and in locations that are convenient for our members,” said Menzies.
The clubs typically require a 500m² footprint in a central, accessible location, which means space is a priority for the property team.
Menzies said Snap Fitness is armed with a strict location checklist in its search for sites. “This can often be the most challenging part of a new opening, but it’s integral to the success of our clubs.”
The expansion comes as the brand adapts to modern consumer trends including a demand for functional, results-focused fitness.
“The local gym used to be a place where you went solely to improve your physical health – not anymore,” said Menzies. “Snap Fitness is leading the way by introducing a broader offering for our communities, creating spaces focused more holistically on exercise, nutrition, sleep and social wellness.”
Innovations include functional zones, High Intensity Interval Training (HIIT) group workouts and technology-based results tracking.
“Snap Fitness memberships now come with access to Myzone technology, giving members the option to wear a heart rate monitor to track their progress, compare their scores with others and get the most from their workouts,” said Menzies.
Recent club openings
- Rochedale, Queensland
- Beercroft, New South Wales
- Morley, Western Australia
- Haberfield, New South Wales
- Hervey Bay, Queensland