Snap Fitness is expanding into Japan with an ambitious 300-gym target.
Parent company Lift Brands is partnering with Global Fitness Japan Co., to extend the remit of its APAC operations.
Planning is underway for the flagship location in Tokyo, which is expected to open this year. Additional locations will soon follow in Osaka and other regions.
Snap Fitness: 300 clubs for new market
Global Fitness Japan will operate as a master franchise. It will expand the Snap Fitness brand through sub-franchising to reach the goal of 300 outlets within seven to 10 years.
Lift Brands APAC CEO Ty Menzies told Inside Franchise Business he is excited to work with Global Fitness Japan Co to extend the Snap Fitness brand further into Asia.
“Global Fitness Japan is a business savvy group with a wide range of interests across multiple industries. They bring strong business acumen and Japanese market knowledge to the partnership, and we’re excited to have them investing in the brand.
“Snap Fitness has a proud history in Australia and New Zealand, building a strong consumer brand in the market and delivering a valuable investment for club owners,” said Menzies.
“Over the years we’ve become more than just a convenience gym; our programs have evolved to encompass holistic health and wellbeing using leading equipment and technologies to help members achieve their goals. I have no doubt our model will be extremely well received in Japan.”
Global Fitness Japan will be the master franchisee and the partnership will be managed by Lift Brands APAC team, headquartered in Brisbane, Australia.
Menzies said “We will work closely with Global Fitness Japan to grow the brand and provide the market with the premium convenience club offering Snap Fitness is world renowned for.”
Australian, New Zealand on growth spurt
The gym chain has taken an aggressive approach to expansion across Australia.
Earlier this year the fitness brand announced a local focus on Tasmania with a target of 20 clubs to open within five years.
In late 2019 Snap Fitness had a sprint of Australian gym openings, unveiling five clubs in five weeks.