Should your indie print or sign shop join this franchise network?

By Sarah Stowe | 05 Sep 2016 View comments

Joining a franchise network could boost business for independent sign shops. Image: axerosolutions.comIt’s on track for a 10 percent sales increase this year with average centre revenue heading for $1m; now this franchise chain is looking to bring independent print and sign retailers into its fold.

The Signwave retail franchise is part of a global chain and is spruiking its recent sales performance as just one example of the benefits of being part of a franchise.

General manager Linda Sultimann and franchise development manager Dean Rowland took over the helm of Signwave, the Australian arm of Fastsigns International, three years ago.

Since then the business has had sales boosts of 13.3 percent in 2014, a more modest 3.6 percent last year, and remains on target to reach 10 percent this year.

“We did our research and knew the signage industry has a great future and enough market demand for our centres to improve their sales and profit margins,” said Sultmann.

“Being part of the Fastsigns network means there is a wealth of systems and industry knowledge available to Signwave franchisees that provide them with significant advantages over the competition.

“For the past three years, we have focused on rolling out a comprehensive marketing program and providing hands-on sales and operations support and the results speak for themselves.”

Sultmann said there are benefits for shop owners to be part of a larger group.

 “Diminishing demand in small format print and greater demand for more complex visual display solutions can stretch even the most experienced small business owner.

“Joining Signwave strengthens their capabilities with a “big business” style marketing program as well as dedicated support professionals and systems that foster growth,” she said.

In October Catherine Monson, the international head of the brand, will participate in a roundtable in Sydney, giving prospective franchise buyers some insights into the company.