Secrets Shhh targets online for NZ
Secrets Shhh, the jewellery franchise chain, has plans to introduce a New Zealand ecommerce site mid 2019.
CEO Mike Parsell said the business is poised to launch online mid-year to satisfy growing demand from across the Tasman.
The niche business has bucked the retail trend and grown to 16 stores nationwide and introduced an e-commerce portal.
Secrets brand offer
The brand has a reputation as the home of the diamond alternative.
“Our stones are grown above-the-ground in laboratories, and therefore are more environmentally-friendly and less harmful to the Earth than mining for natural diamonds,” said Parsell.
“We do not displace tons and tons of earth to find a single one-carat diamond. Our stones are conflict-free. Their creation has not funded civil wars or gravely impacted human rights.
“We also appeal to the ethical consumer and encourage them to spend responsibly while making Earth-friendly consumer choices.”
Parsell said the franchise arm of the business is vital to the Australian-owned company’s success.
After 16 years of trading, the very first interstate franchisee Alison Puchy has just relocated from Carillon City to a prime shopfront at Perth’s iconic London Court [pictured].
“We’re thrilled with our new location in London Court, which is probably the most easy-to-find Secrets store in Australia, with its prime location beneath the much-photographed London Court clock,” said Puchy.
“I am delighted to be continuing my involvement with Secrets. I have a wonderful, supportive relationship with our franchisor and it’s so exciting to be part of a growing brand.”
Parsell said “Ms Puchy is a savvy business operator who has runs on the board as a franchisee. We welcome her decision to continue her long-standing franchise with Secrets.”