Roll’d boosts franchisee revenue streams

By Sarah Stowe | 11 Oct 2021 View comments

Roll’d Vietnamese is boosting its revenue streams for franchisees, expanding the Grab-and-Go range in a further 70 Coles stores.

This will add to the current 61 Coles outlets where the ready meal range is already available.

And it’s good news for franchisees who prepare, pack and deliver the items from their local store.

Since launching in early 2020 the Grab-and-Go range has rocketed more than 950 per cent increase in sales.

The retail chain will also be encouraging franchisees to develop more business-to-business sales as it considers providing takeaway meals at schools, local gyms, hospitals and other venues. 


According to Bao Hoang, Roll’d Vietnamese CEO and founder, the success of the takeaway and delivery model is moving the business closer to an omnichannel approach.

“The Roll’d Grab-and-Go range was launched to strengthen our business partnerships, as well as drive revenue growth in more traditional convenience channels such as grocery. Another step towards bolstering our omnichannel strategy into the future. 

“The success of the range has importantly given our franchise partners an additional revenue stream at a time when foot traffic is impacted. We want to help our franchisees while giving more Aussies access to healthy takeaway meal options. A win: win for all!” 

The rising success of the range is one of the revenue safety nets Roll’d Vietnamese implemented to support franchisees and strengthen their income through the challenges of 2020 and 2021.

Innovation continues to be important for the healthy fast food chain, and there are further fresh concepts in the pipeline.

Most recently, in August, Roll’d launched pantry items and condiments as take-home purchases, available from the fast food outlets and Coles supermarkets.

When Roll’d opened its first Coles concession in early 2020 it shared another milestone, the new store was also the 100th outlet for the fast food chain.