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Rolld adds two new concepts to its franchise options

Sarah Stowe

Rolld Kitchen will be the food franchise's casual dining optionVietnamese food is on the move, with the Rolld franchise chain opening new outlets and unveiling two fresh store concepts.

A kiosk and a casual dine-in are the latest developments. The kiosks are a pared back version of the Rolld format but designed to be visual theatre with colourful display cabinets taking up the majority of the shop front space and a large rolling and food preparation area.

At the other end of the eating spectrum, the Rolld Kitchen is all about casual dining. An extended menu will include a new soup range, rice, pancake, grills and introduce a share plate selection of rice paper rolls, spring rolls, salad, chicken ribs and prawns.

The first dine-in outlet will open on 15 December in William Street, Perth, Western Australia.

Founder and CEO, Bao Hoang said “Expect a space that is significantly larger than regular Rolld stores (up to twice as big), with seating capacity for 60+ happy diners. It was a chance for us to re-think strategically.

Marketing director Christina Murrell said “The Rolld Kitchen brand is to address a huge demand from our loyal customers about casual dining, especially for families.”