Retail Food Group brands proving popular with international franchisees
Retail Food Group (RFG) has uncovered that over the last six months; more than 50 per cent of its successful franchisee applicants spoke English as a second language.
Potential and existing franchisees have said the decision to invest in an RFG franchise relates back to the fact that they offer the security of a proven brand, product and business model, as well as a corporate model that supports cultural diversity.
In June 2012 South Korean born Kevin Hyun and Young Yoh Rho became living, breathing proof of this trend when they took on the Michel’s Patisserie store in Helensvale.
They said the decision to buy the franchise was based on two main things: its strong Aussie brand name and excellent products.
“Coming from overseas, we entered the country without a particular knowledge of specific retail food brands in the Australian market," said Rho.
“Once we arrived, we became familiar with the strength and local recognition of the Michel’s Patisserie brand, as well as the unparalleled reputation that RFG has within the market."
“When we became aware that the Michel’s Patisserie at Helensvale was on the market, we didn’t hesitate to put in our interest as it had a high level of sales and was in an ideal location."
“Despite having no experience other than Kevin’s cookery qualification and our tertiary degrees from South Korea, opting into an RFG franchisee agreement was the best option for us because of the company’s extensive and well-regarded training program, and also the security that comes with operating under such a well-known brand.”
Rho said the pair have “learned so much" in their new roles and the the franchisee training offered by RFG equipped them with the skills necessary to run the business successfully.
Faith Manning, national sales and leasing coordinator, RFG said “we believe the rising number of immigrants expressing interest in becoming RFG franchisees is mainly due to our proven business model, which along with our excellent training programs and committed support system, is a great option for first time business owners who are new to the Australian market.”
“Michel’s Patisserie is one of Australia’s most successful food retail brands and is just one part of RFG’s successful franchise system portfolio.”