A brilliant boost to the brand for Red Rooster franchisees as the well-loved chicken chain adds another three years to its Premier Partnership with NRL club the Sydney Roosters, home for teen sensation Joseph Suaalii  [pictured].

The newly-extended partnership means footy fans will see the Red Rooster logo appear regularly at the league club until the end of 2023.

Red Rooster’s logo will be displayed on the back left panel of the NRL playing shorts, and across LED and on-field bolster signage at all Roosters home games.

Red Rooster CEO Clint Ault said “It’s wonderful that this partnership between two iconic Roosters will continue for a further three years, and we look forward to working with the team at the Roosters on a number of unique fan engagement initiatives for members and fans.”

The brand has also just been unveiled as the club’s Official Membership Partner. That means 2021 Sydney Roosters Membership Packs will include Red Rooster vouchers and special discounts for members.

The deal should help franchisees boost sales, particularly as the restaurant chain plans to reveal in the next few weeks a brand new menu that brings fried chicken to the table.

Roosters COO Jarrod Johnstone said “We’re thrilled to announce the extension of our premier partnership with Australia’s most  iconic roast chicken family restaurant, Red Rooster.

“On the back of this, Red Rooster has identified some exciting opportunities to connect with our members and fans throughout the year, and we look forward to working with them on these initiatives which coincide with Red Rooster’s full menu refresh with a number of new offerings,” he added. 

Red Rooster is one of three iconic chicken brands sitting under the wing of Craveable Brands; Oporto and Chicken Treat are also in the group.