Quest Apartment Hotels is recruiting franchisees for its brand new sites

By Sarah Stowe | 30 Mar 2021 View comments

Quest Apartment Hotels has a new approach to recruiting franchisees which is opening up the field of opportunities for newbie business owners in the serviced apartment chain.

Previously Quest has only allowed existing franchisees to operate new apartment hotels. However an aggressive growth pipeline slated for the coming years, completed integration with parent company The Ascott Limited, and steady focus on business innovation have combined to change the offer.

Quest is throwing the net further and wider to get the best possible people at the helm.

General manager of franchise operations, David Ridgeway, said “With The Ascott Limited in our corner, we are embarking on a period of growth and advancement”.

“What we know is that the franchising sector is rife with talented, entrepreneurial individuals who have the business acumen and passion to own and run a Quest Apartment Hotel successfully, joining an esteemed line up of existing operators.

“With the new approach to what remains a rigorous recruitment process, we will consider greenfield opportunities for entirely new franchisees with the aptitude to take the reins in some of Australia’s most sought-after locations among the domestic corporate and leisure traveller.”

The Aussie-born, international accommodation provider has more than 140 apartment hotels in Australia, and has the appetite to grow even further.

Its growth strategy is backed by a strong performance over 2020, despite a challenging year in the accommodation and tourism sector.

Based on industry data (STR) Quest has outperformed the wider market.

“There is no denying that the past 12 months have been incredibly challenging, but fortunately Quest is focused on the domestic market rather than international,” says David Ridgeway.

“Our franchisees were bolstered by the strength of the Quest model, extensive franchisor support and a fast-acting national sales team which secured accommodation contracts for essential workers across healthcare, mining, infrastructure and government.”

Just last week Quest exhibited at the Sydney Franchising & Business Opportunities Expo, the first time the hotel chain had taken its message to a public franchise show.