A Quest Apartment Hotels franchisee in Perth has strengthened his connections with the local business community, signing a partnership with the CEO Institute.

The East Perth property will now feature a private executive lounge on its penthouse floor, serving as the official state headquarters for the business networking and executive membership organisation.

For a day fee, guests can access the club’s meeting rooms, buffet breakfast, co-working space, lounge and rooftop bar area. CEO Institute members receive complimentary access and discounted accommodation as part of their annual membership fee.

Quest Apartment Hotels franchisee partnership

For Quest Apartment Hotels franchisee and East Perth property owner Byron McDonald, the new partnership and executive lounge initiative provides meaningful access to his primary clientele.

Catering predominantly to business travellers, the serviced apartment franchise has developed significant ties with the local business community. McDonald said the partnership with the CEO Institute cemented the property as the premiere business accommodation offering.

“Our guests stay with us because our apartments offer a home away from home experience in the heart of Perth. An executive lounge compliments our core strengths while maintaining a guest experience that’s expected of Quest,” McDonald said.

“Our partnership with The CEO Institute increases our service offering while providing a valuable business network to corporate travellers. The executive lounge is a fantastic use of our top floor that ultimately gives our guests more options.”

The new partnership between the business leadership organisation and the Quest Apartment Hotels franchisee is an innovative approach to client acquisition and offering diversification.

Director of the CEO Institute WA, Steve Stanley said the combination of accommodation and business lounge services was a win for both parties.

“We have a proven record of increasing revenue for our members thanks to the quality of our membership base and the professional development services we provide.

“Quest Apartment Hotels has a strong reputation for servicing corporate travellers, so we’re pleased to partner with Quest East Perth to provide our members with a premium hospitality experience,” Stanley said.

The CEO Institute’s executive lounge officially opened in November.