Price Attack’s cut-price franchise deal for ex-Qantas, Virgin staff

By Sarah Stowe | 07 Aug 2020 View comments

Hair care retailer Price Attack is on the hunt for new franchisees and is offering Qantas and Virgin staff a cut-price franchise deal as part of the company’s plan to grow its retail footprint from 65 to 120 stores within five years.

“Our franchise owners come from all walks of life,” said network development manager Delena Farmer.

“Price Attack is focused on customer service and delivering professional advice to our clients. Qantas and Virgin staff are highly skilled in this area and we see that there’s an opportunity for them to come on board and start a new career on the ground rather than in the air delivering amazing transformations for our loyal client base. 

“Flight crews are normally detailed oriented and know the importance of following systems and processes, all of which are provided thanks to the Price Attack proven franchise system. That’s why we’re offering an introductory price for any Qantas or Virgin staff looking to embrace a new career.”

Price Attack Salons is waiving 75 per cent of the franchise fee of $50,000 for former Virgin or Qantas employees. 

Costs will vary according to store size and fit out, Farmer said.

“The best way to look at it is that the initial franchise fee cost is $50,000 plus GST and then we work with the potential franchisee and landlords to negotiate the best financial outcome for business. ”

The hair care chain’s CEO John Pascoe believes the franchise model is a good option for newbie business owners. 

“The hair care sector is worth $500 million a year and continues to grow 3 per cent year on year. Price Attack Salons is ranked 3rd largest in the hair care industry.

“The brand’s resilience comes from being a service provider. Everyone needs to get their hair done: this is not something that you can buy online. Hairdressing is a profession and not typically something that is done well by those who are not trained.”

And it’s a great option for anyone looking for a career changes as franchisees don’t need to be hairdressers themselves.

Franchisees receive four weeks comprehensive training and then ongoing learning for themselves and staff.

There’s a focus on regional areas for growth, said Pascoe.

“We are looking to increase our store numbers by 46 per cent after identifying regional centres where there is a real need for a retailer like Price Attack Salons,” he said.

Farmer is on the hunt for franchisees to take up opportunities in areas such as Mandurah (WA), Bendigo (VIC), Rockhampton (QLD), Wollongong (NSW) and Albury/Wodonga (NSW/VIC).  

“We also have some great opportunities on the Brisbane/Gold Coast corridor with several existing stores owned by Price Attack corporate office that are already trading with the hard work all done for you. 

“They have staff already trained and ready for a new franchise owner to take the store to the next level and really embed themselves into the local community,” she said.