Price Attack is backing women’s sport with a Brisbane Lions AFLW two-season partnership deal.

The partnership was announced at the Gabba in Brisbane  where Price Attack CEO John Pascoe joined players Orla O’Dwyer and Taylor Smith along with coach Craig Starcevich.

John Pascoe said “As women’s sport continues to grow in Australia, Price Attack is proud to be sharing the AFLW journey. A recent survey showed 84 per cent of Australian sports fans are interested in women’s sport. These are remarkable and inspiring women who empower women with their ‘can do’ attitude. They are quick to meet with fans and share their individual stories and are proving to be strong role models in the community.”

John reiterated the Aussie-owned hair chain’s commitment to empowering women. 

“Whether this is by providing employment opportunities in a thriving business or styling their hair for the next Zoom meeting: we are about creating confidence and our brand shares the values associated with women’s sport: inspiring, progressive, equality, inclusive, resilient and good for well-being along,” he said.

Lions AFLW CEO Bree Brock said “Supporting women’s sport is so important and we are thrilled to welcome Price Attack to the Lions family,” she said. “We look forward to a great relationship and we encourage all members and supporters to visit their stores to buy some of their outstanding products.’’

Price Attack earlier in 2020 slashed its franchise joining fees for former airline staff who lost their jobs due to the pandemic. Ex-Qantas and Virgin staff were targeted with a new cut-price deal to attract new franchisees.

The Price Attack five-year expansion strategy will see the chain footprint double from 65 to 120 stores by 2025.