Pizza Hut has been forced to defend its latest culinary creation, after a television viewer complained to the Advertising Standards Board that an advertisement for the pizza and pie combo portrayed a “sexualised food” campaign.

Allegedly, the advertising watchdog opposed the viewer and dismissed the complaint, according to SmartCompany.

The 150-second television advertisement for the now-cancelled product, which finished airing in June, featured a female voiceover asking the following question: “What do you get when a Pizza Hut pizza hooks up with a golden Four’N Twenty pie?”

In its response to the viewer’s complaint Pizza Hut admitted that the advertisement “may be seen as cheekyand provocative” but said it is appropriate (and intended) for an adult audience, and isn’t secretly cheeky or offensive.

“The advertisement uses light-hearted tongue-in-cheek entertainment and humour to emphasise the unique combination of a well-known meat pie with a Pizza Hut pizza,” the pizza franchise said.

The pizza with meat pie for crusts is in its final stages and will soon come off the menu.