Pizza franchise Domino’s sees growth

By Sarah Stowe | 29 Oct 2015 View comments

Pizza franchise Domino’s has seen recent success, reporting profit increases in 2014-15 with 40 percent growth for the financial year through to June 29.

The franchise’s monetary position is in line with network expansions, according to research analyst for Euromonitor International Julia Illera.

“By the end of 2014, the initiative had reached over 55,000 “Moguls” registered and 160,000 pizzas added to the menu. Other developments launched during the year included the Offers App, the Live Pizza Tracker and the integration of PayPal as a payment method.

“Similarly, the company innovated by introducing electronic push bikes for deliveries, supporting its commitment to a cleaner environment. During the year innovation was not limited to technology, the company also benefited from product innovation,” Illera said.

Domino’s is the leading franchise within pizza food service in Australia, with a 24 percent value share in 2014.