Only the franchisee can build business confidence: Eagle Boys’ Michael Sarracini

Sarah Stowe

With a background in the liquor and food manufacturing industries, Michael Sarracini brings a unique set of skills to his Eagle Boys franchise at Thornlie in Western Australia. 

These include rostering and stock control through to knowledge of HACCP standards, the ability to manage large teams and more hands on skills including fixing cars and other equipment.

“When you have your own small business you have to be flexible and be able to do almost anything and everything,” he says. 

Prior to investing, Michael worked in both the liquor and food manufacturing industries for a number of large companies as well as small, family owned busineses.

“I worked in the liquor industry where I did a traineeship then worked my way through to become a cluster manager (looking after 10 stores). This role included facilitating liquor licensing courses for the liquor department, relocating stores, taking on run down stores and increasing sales and profits.

“I’ve also worked in food manufacturing in a family business as a production manager where I looked after four different production lines, and I am still involved in some small family businesses,” he adds.

FRANCHISING: THE IDEAL MODEL 

The idea of working alongside other franchisees prompted Michael to invest in a franchise rather than establish his own business.  

“The reason we bought into an Eagle Boys franchise was for the support and the opportunity to work with a group of stores to achieve a common goal. As this was our first business we thought having other people who were in a similar position would be beneficial,” he explains.

Eagle Boys seemed like the perfect fit, particularly as an investment opportunity arose in a lucrative location.

“We saw an opportunity to buy our first store in a great area where we felt there would be great growth.

“We knew about Eagle Boys and had enjoyed the pizza before, but what added to the decision was the location and the great opportunities that came with joining the network,” Michael adds.

INITIAL CHALLENGES

Michael’s franchising journey has not been without its challenges, particularly in the early stages when building brand and business awareness is vital.

“The biggest challenge as a franchisee in a new field is finding your feet. Once you have done the training, the easy bit is done,” he explains.

“The next step is trying to fit in with your staff making sure you build a good team around you, while getting to know, and becoming part of your local community.”

BUILDING BUSINESS CONFIDENCE

Michael believes it up to the franchisee to build confidence in their business, irrespective of the quality of the franchisor’s training and support.

“I do not believe that someone else can help you gain confidence in your business; this is something that you must do yourself. The franchisor can provide the tools and support, but confidence is something that only you can build,” he explains.

Michael is confident he can achieve the goals he’s set out for Eagle Boys Thornlie.  

“Business is a funny thing with different opportunities always appearing. With the skills that I brought into my business and the new skills that I have acquired I am sure I can achieve any goals that I set.”