Noodle Box opens second Mauritius store
The overseas market is on Noodle Box’s radar, with the noodle chain announcing the opening of its second store in Mauritius, as well as plans to accelerate its international expansion strategy.
The new store is situated in the Bagatelle – Mall of Mauritius complex, and it is expected Hyvec Food Ltd., the company Noodle Box has partnered with to bring the brand to Mauritius, will soon open its third outlet.
The company’s managing director; Tanvir Adamjee said Hyvec Food Ltd. focuses on introducing international brands to Mauritius’ most popular malls.
“Bagatelle is one of these malls, centrally located, with probably the highest footfall on the island and famous for its open and spacious food court layout.
“It is also a place where tourists visit and the young generation hang out, with its cafes and branded shops.”
Adamjee added Noodle Box is a good fit for Mauritius, which is inhabited by people with varying food preferences.
“The Mauritian people have accepted fried noodles and fried rice as part of their cuisine. It’s freshly cooked, quick to serve and is inexpensive.
“The Noodle Box concept fits in well because of existing eating habits, the choice of new Asian inspired flavors, the packaging and also as an international brand it is to say ‘in’ for the young new generation to eat this type of food in a food court as it is branded," Adamjee said.
Noodle Box has also partnered with master franchisor Dar Al Himmah from Food Ltd to bring 65 restaurants to five Middle Eastern markets over the next seven years.
The first of two Saudi Arabian stores is scheduled to open next January or February.
“We are delighted to have partnered with two outstanding groups to commence our international expansion,” said Noodle Box CEO, Ian Martin.
“We are confident that Noodle Box’s flexible format will prove extremely successful internationally and we look forward to identifying and working with new partners to build the Noodle Box brand to other markets in the Region.”