Convenience franchise, NightOwl, is expanding its offering to include larger ‘NightOwl Super’ convenience stores with a footprint of up to 500 sqm, with a larger range of groceries, fresh foods and deli items.

NightOwl, which has stores across Queensland, NSW and Victoria, has traditionally run in smaller spaces of up to 150 sqm, but has now opened its first Super store in Torquay, Hervey Bay, with another opening in Slade Point, Mackay this month.

NightOwl franchisor Adam Adams said the company’s new growth strategy includes further expansion of the traditional store size, as well as the new Super sized stores.

“It’s a very exciting time for NightOwl. The NightOwl Super stores will be a fundamental part of moving forward and strengthening the overall brand,” he said.

“Our increased buying power will give us the opportunity to work with large suppliers and a greater product range, which means we can sell our products at a more affordable price — and that’s something that is more important than ever to consumers right now.

“Buying well is the start of good retailing. Good retailing is very much about understanding what your customer wants, when they want it, merchandising it well so that they can find what they want quickly and give value for money.”

Overall, the NightOwl growth strategy includes expanding its traditional model of smaller convenience stores, as well as increasing its presence in the larger footprint stores with extended trading hours and a better structured and merchandised range.

For the company itself, the move will include more corporate interaction, giving more support to franchisees, focussing on promotions, online training, social media and ongoing marketing initiatives.