Mexican food franchise chain Zambrero has big plans for the expansion of the brand in Western Australia this year, with 15 outlets scheduled for both metro and regional areas.Last year, the company opened 14 stores throughout the state.
The Western Australian expansion spans from South Hedland right down to the South-West and into the Goldfields and will result in more drive-through restaurants and a fresh look.
“Fremantle and Tuart Hill will be our next stores to open and these will be something else – they are the first of our next generation stores featuring a brand new design style,” said WA area developer, Gordon Bain.
Bain said the key to Zambrero’s success lies within its humanitarian aspect. “The franchise and business model are largely successful due to our commitment to good food and good service, and our dedication to tackling world hunger through Plate4Plate – our “Mexican with a Mission” philosophy that enables customers to give something back to the world just by purchasing a meal.”
- Look out for an interview with Zambrero founder Dr Sam Prince in the Mar/Apr edition of Franchising magazine out soon!