Zambrero reaches 100 store milestone

By Sarah Stowe | 09 Dec 2015 View comments

Staff wait to greet the first customers at the 100th Zambrero outletZambrero has just opened its 100th quick service Mexican restaurant.

The Midland, Perth restaurant will be followed in quick succession by another Perth restaurant in Rockingham, plus new openings in Queensland, New South Wales and ACT and two in New Zealand, where Zambrero launched late last year.

It expects to open its first Tasmanian restaurant in January, in Hobart, extending the Zambrero footprint to every state and territory. 

Growth in the chain which began 10 years ago has been most rapid since 2012, when there were 20 restaurants. 

Chief executive officer Karim Messih said “We attribute this continual success to our innovative healthy Mexican cuisine, amazing brand culture and strong franchisee partnerships, which complement Zambrero’s philosophy of serving good food that does good.

“We’re not just a healthy quick service restaurant, we’re a socially-conscious franchise committed to tackling world hunger and we’re experiencing increasing demand from prospective franchise partners empathetic to our Mexican with a mission philosophy.”

Zambrero was founded by Dr Sam Prince in 2005 as a humanitarian enterprise. At the heart of its business model is the Plate 4 Plate charity initiative, which means for every burrito or bowl sold, Zambrero donates one meal to someone in need around the world.

“I’m excited to reach 100 restaurants,” said Dr Prince.  “It’s somewhat surreal to know that in 2005 I started this business as a medical student.

“I feel very proud of the team and attribute the success to a great product, a focus on customers and the recruitment of people who share the visions and values to foster a culture that enables Zambrero to thrive.”