Shock-jock chain Burger Urge takes a risqu_ approach to recruitment.

The Brisbane-based burger franchise plans to expand through its ‘Want to murder your boss?’ digital campaign which targets unsatisfied individuals looking to take on the challenge of being their own boss.

Ten opportunities are projected for this year across Queensland, New South Wales, Western Australia, South Australia and Tasmania.

“Every other person you speak to wants to kill their boss at one time or another, so our latest franchisee campaign is having a little fun with it, just saying what many people are already thinking,” said Sean Carthew, co-owner and director.

“Burger Urge is looking for entrepreneurs from all walks of life who want to be their own boss and are ready to take on the challenge of running their own business.”

The initial investment ranges from $300,000 to $500,000 and includes (but not limited to) assistance in site selection and lease negotiation, store design, management, operations, IT and marketing support.

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