Over the next three years the brand plans to grow from 72 stores to 100, explains Simon Beaty, managing director at Snooze.

“This will be a ramped up process with certain sites and regions targeted. The focus is on Sydney and NSW, and Brisbane,” he says.

Four company stores are in the pipeline to convert to franchisee-ownership, and three Greenfield sites are recent additions to the portfolio in Sydney and Melbourne.

The focus is on increasing sales through market share and profitability of existing stores to grow the network.

“We’re not focused on growing through company stores,” says Beaty.

In fact, transferring some of the corporate outlets into franchisee ownership has seen a number of staff put up their hands for franchisee status.

And this vote of confidence in the brand has been boosted by a positive franchisee response to the latest franchisee satisfaction survey conducted by TopFranchise. The initial franchisee satisfaction survey that Snooze franchisees participated in was a catalyst for reviewing the operations, says Beaty.

“We have to make sure we deliver so franchisees feel supported or the business won’t budge. It’s all linked to an increasing level of trust. Franchisees want to see a plan and execution and they can see that happening. There are opportunities for the brand. New franchisees coming in means the asset is growing.

“For the current retail environment, we have an incredibly positive outlook. Our guys are keen to improve business.”